About Us

ING2 is a leading innovation company developing disruptive new bioactive ingredients for the dietary supplement, food and beverage industry.

More about ING2

We take new ingredients from idea to proof-of-principle to clinical validation, substantiating that our ingredients work, are safe and regulatory compliant. All of our ingredients are protected by numerous patents. Once ingredients are ready form commercialization, they will be made available through distribution partners, so we can focus on what we do best and love to do: innovation.

We are addressing unmet consumer needs by developing cutting edge new ingredients for muscle, brain and gut health, optimizing human health and performance. Numerous ingredients are in the development phase. While some of our ingredient will fail and will never be launched into the market, others have exceeded even our high expectations.

Meet the Team

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Shawn Wells

MPH, RD, LDN, CISSN, FISSN

Shawn is known as the "Ingredientologist", the scientist of ingredients. Having over 20 years in the industry, patents on over 15 novel ingredients (R-BHB, dihydroberberine, theacrine, and many more) that are in thousands of products and having formulated over 700 products, he's cemented his reputation in the industry as a go-to mind with all things supplements. 

shawn@ingeniousingredients.com

Shawn Wells

Shawn is known as the "Ingredientologist", the scientist of ingredients. Having patents on over 15 novel ingredients that are in thousands of products and formulated over 500 products he's cemented his reputation in the industry as a go to mind with all things supplements. Further, Shawn has been featured in Forbes, USA Today, Entrepreneur, FOX, NBC, Ben Greenfield, and more with his best selling book, The Energy Formula. He's now partner in the Ingenious Ingredients (ING²) team bringing to market the groundbreaking mood enhancing nootropic and energy ingredient, ENFINITY™ (paraxanthine), as well as the breakthrough muscle builder and recovery peptide, RAMPS™ (dileucine).

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Dr. Ralf Jäger

FISSN, CISSN, MBA

Dr. Jäger is a world-class inventor of functional foods and dietary supplements, as well as an award-winning speaker in these subject areas. He has developed many new products that currently lead the market in the supplement industry, as well as having designed and conducted clinical studies on prominent ingredients and respected products.

ralf@ingeniousingredients.com

Dr. Ralf Jäger, FISSN, CISSN, MBA

Dr. Jäger is a world-class inventor of functional foods and dietary supplements, as well as an award-winning speaker in these subject areas. He has developed many new products that currently lead the market in the supplement industry, as well as having designed and conducted clinical studies on prominent ingredients and respected products. He has authored numerous scientific papers on sports nutrition and brain, joint, heart, and gut health, for both industry publications and mainstream media, and is a leading expert in the field of product safety. A postdoctoral scholar in bio-organic chemistry at the California Institute of Technology (Caltech) in Pasadena, Calif., Dr. Jäger originally earned his Ph.D. in organic chemistry from the University of Bonn in Germany. He began his scientific career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career from director of research and development to vice president of marketing and sales. In addition, he holds an MBA from the University of Wurzburg, Germany, and was acting global business manager of Functional Foods prior to becoming a co-founding partner of Increnovo LLC in 2007 and ING2 in 2018. He is a certified sports nutritionist (CISSN) and fellow of the International Society of Sports Nutrition (FISSN) and is a member of the editorial board and associated editor of the leading peer-reviewed Journal of International Society of Sports Nutrition (JISSN). He is currently a member of numerous scientific associations, including the ISSN and the American Gastroenterological Association.
Please visit www.researchgate.net/profile/Ralf-Jaeger for Dr. Jäger’s latest scientific publications.

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Dr. Martin Purpura

Dr. Purpura is a highly regarded expert in new product development in the nutritional and health category, and guides companies from concept to commercialization. An earned his doctorate in organic chemistry from the University of Bonn, Germany.

martin@ingeniousingredients.com

Dr. Martin Purpura

Dr. Purpura is a highly regarded expert in new product development in the nutritional and health category, and squires ideas from concept to development to monetization in the commercial marketplace. An earned Ph.D. in organic chemistry from the University of Bonn, Germany – which included a stay of research at the University Pierre et Marie Curie, Paris, France – jumpstarted his career developing new and innovative processes for the chemical synthesis of pharmaceutical and new bioactive ingredients from lab scale to pilot production. Dr. Purpura spent many years working for a high-profile global ingredient supplier in the nutritional supplement industry, functioning as lead scientific chemist in both research and development and operations. In addition, his service as technology scout within the supplement industry exposed him to revolutionary technologies and ingredients that enabled the careful construction of a global network of critically important partners that have become integral to Increnovo’s innovation and success in the nutritional and food and beverage industries today. These technologies and partnerships, combined with Dr. Purpura’s education and experience in nutrition, research in bioactive ingredients and technologies, regulatory affairs work, and intellectual property management, have aided the development of numerous new products. Dr. Purpura is a leader in the development of products that are safe, clinically proven and consumer-friendly products that offer health and technologically desirable benefits, such as improved shelf-life and/or improved bio-availability.

Please visit www.researchgate.net/profile/Martin-Purpura for Dr. Purpura’s latest scientific publications.

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Kylin Liao

Kylin Liao is the founder and CEO of NNB Nutrition. He graduated with a Masters in Chemistry and has more than 10 years of experience in the dietary supplement industry. He has built a 9-figure business with over 100 employees in more than 10 countries.

kylin@ingeniousingredients.com

Kylin Liao

Kylin Liao is the founder and CEO of NNB Nutrition. He graduated with a Masters in Chemistry and has more than 10 years experience in the dietary supplement industry. He has built a 9-figure business with over 100 employees in more than 10 countries. His investments include a 400,000 square foot GMP facility that is state of the art and just built this year for unsurpassed manufacturing and technologies. Kylin's passion has led creating more than 20 unique or first to market ingredients.